Aston Martin Cygnet 2012 posters


Aston Martin Cygnet

The Aston Martin Cygnet is a revolutionary city car, combining nearly a century's worth of experience in the design and manufacture of high-performance sports cars, luxurious long-range grand tourers, and ultra-competitive racing machines. Aston Martin's CEO, Dr Ulrich Bez, puts it best: "It is time to think differently. Aston Martin is honest and we don't make compromises." This is true for the Cygnet, too – it's a car that has all the elements of an Aston Martin without any compromise. Dr Bez marries the idea of size and performance when he explains that "Our customers need a small car for urban and city use, and they want the right tools for the right job, to downsize creatively without compromising intelligence, artistry and personality". At only three metres long, the Cygnet has achieved impressive levels of speed and freedom, without compromising on the luxury that is associated with Aston Martin. Its almost infinite selection of materials, colours, and textures make it 100% customisable to its owner's needs. As Marek Reichman, Aston Martin's design director says: "Cygnet is small but luxurious, an Aston Martin tailor fit for the city." In an ever-changing marketplace, the Cygnet will help keep the prestigious Aston Martin brand going. As Dr Bez notes, "The Cygnet is designed to support our sports cars by providing a greater degree of freedom in the urban context; it is a very special car, a premium but compact package with heart, soul and personality." This sentiment was echoed by his statement that the Cygnet is a "tailor fit solution for the city" that will help usher in the future of the brand. The Astom Martin factory in the UK is the perfect proof of Aston Martin's commitment to the local workforce and suppliers. The Cygnet will be their eighth major production car since 2004, elevating the company to the forefront of product innovation and changes. As Dr Bez explains, "This car is reality; Cygnet is the natural choice for those who want a premium, bespoke commuter car."

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