The BMW Group Design team is focused on developing the future of mobility by challenging the status quo and presenting new ideas. To accomplish this, they have created the GINA principle (Geometry and Functions In "N" Adaptions) in order to explore the possibilities of design and functions that cars of the future could integrate. With the GINA Light Visionary Model, they have created an example of the design and functional transformation that could affect cars in the future.
The BMW Group Design's goals for the GINA Light Visionary Model were to explore the creative freedom it allows. As with any concept, the ideas the BMW Group Design team came up with are based on customer requirements, desires to express individuality, and the need to stay up-to-date with current trends. To meet these needs, the GINA Light Visionary Model follows a flexible approach of utilizing a seamlessly outer skin and textile cover that adapts to the moveable substructure it is connected to. Individual functions are only revealed when needed.
The GINA Light Visionary Model is far different from other concept cars, as it serves not only as an example of what cars in the future could look like but also as a vision that influences the development of future cars. It is an object of research that is meant to initiate a fundamental discourse about the characteristics that will affect the development of cars in future.
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