To celebrate the 30th anniversary of the BMW M1 super sports car, BMW Group Design is showcasing a tribute to this legendary model at the Concorso d'Eleganza Villa d'Este 2008. Giorgio Giugiaro's pioneering design debuted with a breathtaking composition of power and emotion, perfected specifically for the race track. This iconic influence was first cultivated with the BMW Turbo developed by Paul Bracq - an automobile that revolutionized both design and functionality. From these two noteworthy vehicles, the BMW M1 Homage was born - a fascinating engineering study that pays homage to the extraordinary models of the past while signifying the power, creativity and potential of the BMW Group Design team.
"For BMW, heritage is always also a living heritage," expressed Dr Klaus Draeger, BMW Group Board Member, Development. "The BMW M1 Homage presents a modernized perspective of the BMW-M1 and the mid-engine concept by invoking inspiration from its history and reinventing itself in an impressive way."
The BMW Group Design team has a distinct ability to tap into its past while envisioning a powerful future. The BMW M1 Homage showcases this concept with an aesthetic design that highlights technology and binds it with the overall look of the vehicle. At the Concorso d'Eleganza Villa d'Este, the BMW M1 Homage is presented alongside classic cars and design studies of the present. This inspiration unveils the BMW Group Design team's imaginative idea of what the automotive future can be with a foundation built from its remarkable past.
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