At the 2009 North American International Auto Show in Detroit on Jan. 12, the 2010 Buick LaCrosse luxury sedan made its world debut. It comes with all wheel drive, an array of advanced personal technology and safety features, as well as a choice of two fuel-saving V-6 engines. Susan Docherty, Buick-Pontiac-GMC vice president, commented, “The new Buick LaCrosse was engineered with great care and attention to detail, craftsmanship, and advanced technology. It follows on the success of Enclave in the continual revitalization of Buick. Our objective is to draw a new kind of customer to our dealerships with the LaCrosse.”
Buick has a long history of producing iconic designs such as the Y-Job Concept, Roadmaster, and Riviera. Ed Welburn, vice president of GM Global Design, stated that Buick designs today stem from a global team of designers from the United States, China, and Europe, in conjunction with the Pan Asia Technical Automotive Center (PATAC). This has resulted in the first General Motors automobile designed on three continents.
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