The Buick Riviera Concept Coupe debuted at Auto Shanghai 2007, proudly displaying the new global design direction of Buick. This striking vehicle was created with design input from the Pan Asia Technical Automotive Center (PATAC) in China, a joint venture between General Motors and Shanghai Automotive Industry Corporation (SAIC). At the event, GM Chairman and CEO, Rick Wagoner, and SAIC Chairman, Hu Maoyuan, presented the Riviera to the world.
The Riviera was made with a hybrid system that will come into production in 2008 at Shanghai GM, the primary GM-SAIC joint undertaking. This fuel-efficient car promises many technological and manufacturing advancements, demonstrating the dedication of GM and its partners in advancing alternative propulsion technologies in China.
Ed Welburn, GM Global Design Vice President, said that the Riviera emphasized the diversity and strength of the GM global design network, and was an affirmation of the steadily increasing role of PATAC within the GM Design family, as well as the significance of China as the largest Buick market in the world.
The Riviera additionally signifies the return of the Buick nameplate after an 8-year absence; it sold over 1.1 million units in the US between 1963 and 1999. This beloved concept car presents a classic look with a touch of 21st century design, boasting tightly stretched carbon fiber body panels, a combination of both positive and negative curves, strong front and rear identities, and of course, gullwing doors.
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