Citroen C3-XR
Citroen continues its strategy of becoming an increasingly global brand. A key element in this strategy is the Chinese market, accounting for more than a quarter of its sales, this has been further affirmed by the unveiling of the C3-XR, a compact SUV that encompasses robustness, elegance and dynamism.
To expedite the process of international development, sales worldwide have seen a 7% increase in the first half of 2014, higher than the 4% market growth. China is the largest market for Citroen, increasing by 19% to the end of August 2014, compared to the 12% market growth. The success of models such as the C-Elysée and the C4 L demonstrates that Citroen has met the expectations of these customers through tailored and modern offers.
The new C3-XR is great representative of the brand, demonstrating a modern approach to SUVs with its characteristic design, world-renowned comfort and technological advancements (keyless entry and starting, reversing camera, grip control and connectivity). Deliberately presented at the C_42 on the Champs-Elysées to commemorate the 50th anniversary of Franco-Chinese diplomatic relations, the C3-XR is very faithful to the concept car presented in Beijing in April 2014.
It is proof of the creativity and know-how of the Citroen style centre, offering the driver outstanding comfort through its spaciousness, driving position and ride quality. In addition, the Citroen telematic service provides the user with great connectivity. Very close to its concept car, this new SUV perfectly embodies Citroen’s values.
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