Datsun redi-Go Concept
The Datsun redi-GO Concept was given its world premiere at the 12th Delhi Auto Expo 2014, giving everyone a look into Datsun's possible future. The name reflects the car's character - its ability to not only start the day well, but also to challenge new things and create a brighter future. According to SVP and Chief Creative Officer, Shiro Nakamura, “the Concept shows clearly the way we are thinking. It's an ambitious styling exploration but, being a Datsun, it is logical design, too.”
The Concept builds on Datsun's design language, modern but strong, vigorous yet positive. It combines five-door hatchback practicality with a rugged SUV stance, providing potential customers with a small crossover for the Indian market. Koji Nagano, Executive Design Director, expressed how the team was able to combine the conflicting elements of modern and characteristic design with lasting strength and talent, creating the Datsun redi-GO Concept. It boasts short overhangs, a raised body, and dynamic character lines to emphasize its agility and robustness.
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