Dodge Ram
The Dodge Ram underwent a redesign in 1994, following development of its second generation, which began in 1986, ending in late 1992. After initially planning a conventional 1991 design, Bob Lutz challenged Phillip E. Payne and his design team to come up with something better. The modern truck aesthetic of other pickup models was deemed too "flat and sedan like," inspiring the Ram design, which featured a big-rig-looking front end and a large grille.
The redesigned Dodge Ram proved to be an exemplary sales success. It saw spikes in sales from 78,000 units in 1993 to an astonishing 480,000 units in 1996. It was even featured as the hero vehicle in the movie, Twister. Its sales eventually declined with the introduction of the redesigned Ford and GM trucks, and by 2001, Ram sales had dropped below their competitors.
The 1994 Ram offered engines from the first-generation Ram, such as the 3.9 L V6, 5.2 L V8, 5.9 L V8, and 5.9 L I6 Cummins turbo diesel. It also included a new 488 cubic inch 8.0L V10 engine for those seeking towing power without diesel. Models ranged from the 1500 half-ton, 2500 three-quarter-ton, and 3500 dual-rear-wheel one-ton in both 2- and 4-wheel drive. The 2500 Rams offered 6.5-foot (2.0 m) boxes with club or quad Cabs, while the 3500 Rams were the only model made with crew cab long boxes.
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