Trim + Colour as Marketing Instruments
EDAG design team have created a sophisticated concept for individual equipment and features. Johannes Barckmann explains: "By utilising clearly worked out colour and trim concepts, we can adapt the look of the EDAG Biwak to appeal to the various target groups - high gloss finish and chrome elements for the bank clerk; crinkle finish, steel rims and denim for the young rebel. By offering numerous alternative versions of the extras, we can satisfy the customers' constant calls for individualisation." With the version for the Geneva Show, EDAG deliberately set out to produce a provocative exterior -the EDAG Biwak look was inspired by the spirit of the grunge movement of the early 1990s, and takes up a successful trend in the fashion branch. A matt crinkle finish on the outside combined with natural leather and denim on the inside create a direct counterpoint to the usual high-gloss look of other new cars. The crinkle finish lends the EDAG Biwak a used look, which brings the direct utility value of the vehicle very much to the fore. "We are giving the customer the freedom to make full use of the vehicle, dispelling his or her worries about that first, inevitable scratch in the paintwork," is how Johannes accounts for the provocative trim colour concept. In this case, the motto "patina instead of high gloss" is directed at a target group intent upon breaking with convention. This is just one way in which colour and trim can be employed as marketing instruments.Show your support of exciting automotive technology with the EDAG Biwak Concept 2006; get posters, mouse pads, t-shirts, and calendars to celebrate and spread the word. Take advantage of this limited edition design that's sure to set you apart. Order now before this offer runs out!