Eterniti Artemis
Eterniti Motors, the boutique luxury carmaker based in London, unveiled the engineering prototype of its first car, the Artemis, at Beijing's Auto China 2012 international motor show. The vehicles on display were in-use running prototypes that closely reflect the definitive interior and exterior styling, although the final finish quality may differ.
Eterniti has coined the term "Super-SUV", a new class of vehicle specifically designed to meet the luxury, performance and exclusivity demands of today's consumers. It will be the first of its kind on the market, beating out Bentley, Lamborghini and Maserati's luxury SUV offerings. Orders can be placed through Eterniti's sales operations in Europe (London) and Asia-Pacific (Hong Kong and Taipei), for deliveries starting in autumn 2012.
The unique feature of the car is the limousine-like rear cabin with up to 100mm of additional legroom, twin reclining rear seats with heating and cooling, iPad-ready holders with electronic reveal, and a drinks chiller. This satisfies a need, particularly in Asian markets, for a car suitable for both being chauffeured in and driving for pleasure. Unlike a conventional limousine, an SUV can offer excellent handling and driver appeal, and the ride height and ruggedness are suitable for poor road surfaces which can make limousines and conventional high-performance cars completely impractical. The Eterniti Artemis is truly the ultimate crossover.
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