Eterniti Hemera Concept
Eterniti Motors, a unique luxury car maker, made their public debut at the 2011 Frankfurt IAA, the world's largest automotive motor show. They previewed a prototype of their first product - the Eterniti Hemera - which is set to become the world's first Super-SUV when launched in 2012. The car displayed at the show closely resembling the production version, sporting bespoke Eterniti LED headlamps and lenses with all panels being made of carbon composite.
Brand Launch and Hemera Preview
The interior of the Hemera, which will be entirely unique to Eterniti, is shifted into its final stages of prototype testing and will be revealed later in the year. The company is backed by a group of international investors, and is based in London, where they are creating a centerpoint consisting of a showroom, build facility and atelier to customize cars to buyer's specifications. The facility is set to be finished later on this year, followed by the opening of additional Eterniti-owned showrooms in major markets in early 2012.
Aiming to meet the growing demand of luxury and personalisation among wealthy car buyers, Eterniti will have showrooms in global wealth centres such as London, Africa and the Asia-Pacific region.
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