Ferrari 599 GTB Fiorano One-to-One
At the 2008 Paris Auto Show, the unveiling of the new Ferrari California took centre stage. However, the Prancing Horse also announced the extension of the One To One Personalisation Programme, initially debuted in March 2008, to the Ferrari 599 GTB Fiorano.
After enjoying success for a few months, this service was made available to Ferrari's most powerful 12-cylinder in their current range. Ferrari 599 GTB Fiorano One-to-One customers will now have the opportunity to visit a dedicated Atelier at Maranello and create a completely personalised car with the assistance of specially trained Ferrari consultants.
Similar to the 2008 Geneva Auto Show, Ferrari also recreated the Atelier at their Paris stand. Customers will be able to choose from a vast range of special content and Ferrari staff will be present to support customers every step of the way. Of course, all personalisation options will ensure that the car's intrinsic characteristics remain unchanged and will not compromise its active or passive safety systems.
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