Ford Escort Concept
Ford's dedication to fulfilling the needs of Chinese car buyers was on full display at Auto Shanghai 2013 with the introduction of the Ford Escort Concept - a vehicle that exemplifies the breadth of the company's international heritage. Representing over 25 percent of China's auto sector, the compact car segment is dominated by the
Ford Focus, the best-selling car in China in 2012 and the top-ranked nameplate across the globe.
Taking the success and market appeal of the Focus, the Ford Escort Concept offers a modern, compact car option designed to address the needs of demanding customers looking for more interior space, functionality and style.
Jim Farley, Ford Motor Company's executive vice president of Global Marketing, Sales and Service and Lincoln, commented: "We've created the Ford Escort Concept to meet the needs of a new kind of compact car owner. These drivers are discerning and value convenience, quality and safety above all else."
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