Ford Fiesta S
The all-new Ford Fiesta has been completely reinvented for today's generation of drivers. Designed and manufactured in Europe, the Fiesta is the first production model of Ford's new global product development strategy. Its bold kinetic design makes the Fiesta stand out in a crowd, while attention to detail in craftsmanship, materials, and product choices emphasizes its practicality, great value, and safety. Representing the exterior design elements of the Verve Concept car, the three-door and five-door Fiesta hatchback have been released in Europe and China, respectively. According to Ford of Europe's Executive Director of Design, Martin Smith, "the all-new Fiesta evokes an instant emotional response that says 'I want one', bringing style-conscious small car buyers to the traditionally practical values of the Fiesta brand."
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