Ford Fiesta Sedan
Ford showed off its brand-new four-door Ford Fiesta Sedan at the 2008 Guangzhou Auto Show – fulfilling the daring promises of the Ford Verve Concept notchback unveiled last year. The captivating Ford Fiesta Sedan is graced with the iconic kinetic design elements of Ford, with debut in China originally seen in the vibrant Ford Fiesta five-door hatchback during Auto China in Beijing in April.
"We set out to make a truly extraordinary, desirable small car; with the Verve Concept notchback, the goal has been achieved," said Chelsia Lau, chief designer of China/ASEAN Programs, Ford Motor Company. "The sparkling new Ford Fiesta Sedan has an exceptional look, and its four-door silhouette conveys a stylish independent identity with staying power, just like its five-door sibling."
Ford is looking to bring the Fiesta Sedan into the Chinese market soon and production for the car will commence at Ford's brand-new, world-class manufacturing site in Nanjing.
"This is another major piece in the jigsaw of our success in the small car arena and personifies the outstanding lure of Ford in China," commented Robert Graziano, president and CEO, Ford Motor China. "Style-conscious consumers here will recognize and be enchanted by the individualism, class and aspirations expressed in the car."
Ford applies advanced technologies in the construction of the Ford Fiesta Sedan in China as identical to its European edition. Extensive implementation of high- and ultra high-strength steels fortifies the car's body which reduces weight and enhances fuel economy concurrently. These advantageous steels additionally secure an increased level of protection for passengers.
The Ford Fiesta Sedan embodies Ford's strategy for the worldwide small car and alternate versions of the automobile will be available in Asia and North America from 2010, with assemble of cars coming out of factories in Thailand and Mexico respectively. Unfortunately, Europe won't receive this car.
"Unveiling the special Ford Fiesta Sedan in China shows the significance of China and the Asian market for Ford's overall strategy," said John Parker, executive vice president, Asia Pacific and Africa, Ford Motor Company. "Combining sophisticated design with innovative technology, this new Fiesta is a statement of our superiority in small car design and {{engineering}}."
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