Ford Focus [EU]
Since its introduction in 1998, the Ford Focus has become a worldwide phenomenon, winning over 80 awards in Europe alone and becoming the first and, to date, only car to be honoured as “Car of the Year” in Europe and North America. For 2008, the Focus marks its tenth anniversary with a new dynamic model, featuring an upgraded interior, enhanced exterior and a variety of new features and technologies. With its acclaimed driving dynamics and outstanding environmental credentials, the Focus looks set to remain at the forefront of the medium car market.
The new Ford Focus is available in three- and five-door hatchback, wagon, four-door saloon, Focus Coupé-Cabriolet and Focus ST configurations, hitting production lines towards the end of 2007. To give the Focus an all-new look for this milestone year, Ford of Europe's 'kinetic design' principles have been applied to much of the car's structure, creating a design that is both undeniably familiar and undeniably fresh.
Speaking on the new design, Ford of Europe's Executive Director of Design, Martin Smith, commented that “The energy in motion concept [represented by 'kinetic design'] is very clearly expressed in the exterior of the new model. We wanted to ensure that the car was still recognisably a Focus, but also had its own presence and individual style”.
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