Ford R7 Concept
Produced by Ford Australia's design team, the Ford R7 concept vehicle, unveiled this morning at the Melbourne International Motorshow, is unlike anything previously seen from an Australian automotive manufacturer. It crosses all current boundaries and definitions between traditional cars and sports utility vehicles.
"We announced in November 2001 that we are investing $500 million in the production of an all-new vehicle line," said Ford Australia President, Mr Geoff Polites. "The R7 is the first design iteration of what that new vehicle line may offer to the Australian public."
Mr Polites further explained that the development of the R7 stemmed from research conducted in 1998. "We wanted to know what Australian customers were really looking for in a vehicle. What they liked and disliked, what their trigger points were, and then of course how we could best meet their needs."
DesignThe exterior design of the Ford R7 captures its true nature, featuring contemporary, clear, positive surfaces, complete with crisp detailing to invoke a sense of athleticism, complemented by precise, well-crafted solidity.
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