The Hyundai i40, unveiled on the global stage for the first time at the 2011 Geneva Motor Show, looks set to transform the way in which the brand has traditionally been viewed in Europe. Designed and engineered at the company's R&D headquarters in Germany, the D-segment i40 moves Hyundai towards a 'modern premium' positioning that offers consumers high-end features and vehicle quality at much more accessible prices.
The 4.7-metre long Hyundai i40 will first go on sale in wagon form; complete with Hyundai's Five Year Triple Care assurance, which consists of a five-year unlimited warranty, five years of roadside assistance, and five years of vehicle health checks.
"The all-new i40 perfectly captures the spirit of Hyundai's new brand slogan 'New Thinking. New Possibilities'", said Allan Rushforth, Senior Vice President and COO of Hyundai Motor Europe. "The i40 is a sign of what Hyundai has achieved in the recent years and is truly representative of the 'modern premium' brand. It could be argued that the i40 is our most significant new car in many years and we cannot wait to bring it to the market. By focusing on the wagon body style, which accounts for over 50% of the sales in this segment, we are confident that the European motorists will be impressed."
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