Infiniti Etherea Concept
The Infiniti Etherea Concept made its world debut at the 2011 Geneva Motor Show, marking a shift in the concept of a compact luxury car. Featuring no-compromise hybrid power and maximum driving pleasure, this car is 4.4 meters long and boasts a dynamic character with a highly sculptural and mono-volume form. Toru Saito, Corporate Vice President and Leader of the Global Infiniti Business Unit, stated, "Etherea is about a new type of luxury- It is for younger buyers who do not want a smaller version of a typically conservative and traditional luxury car. It is for people who want a car that defines who they are, not who their parents were."
Senior Vice President of Design, Shiro Nakamura, explains, "Etherea is completely different from current luxury compact cars. That is appropriate for a new generation of drivers who think of themselves as different." Francois Bancon, General Manager of Exploratory and Advanced Product, added, "We think the market - and buyers of compact cars - is ready for a car like this, especially in Europe. As a vehicle to single out its owner as progressive, self confident and a little off the beaten path, Infiniti Etherea Concept fits very well with what Infiniti is all about."
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