Infiniti has unveiled their chic and highly capable QX30 Concept, the design blueprint for their upcoming premium compact crossover vehicle. Initially showcased at the 2015 Geneva International Motor Show, the concept points to Infiniti's ambitions to venture into the growing global premium compact market, targeting both younger affluent customers.
The sleek lines of a coupe married with the commanding view of a crossover showcases the QX30 Concept's ability to be both a stylish urban vehicle and a capable weekend explorer. Roland Krueger, Infiniti President and CEO, commented on the concept, stating, "QX30 Concept foreshadows an entry in the premium compact segment that provides a stylish alternative to the existing offer in this segment - giving customers the freedom to go wherever they want, whenever they want - in a style that turns heads and makes a statement, in a way that expresses their individualized character."
By the end of the decade, Gen X and Gen Y will account for nearly 80 percent of buyers in this segment. Evidently, there is a shift from traditional notions to more distinctive designs and excelling executions, and the QX30 Concept fits this criteria. Its compact shape is ideal for fitting into tight urban environments while the crossover's higher stance provides a greater visibility in the city, as well as when trying to squeeze into a parking spot.
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