A Car for the New ÉlitesThe automotive market also has its fair share of exclusive circles. The highest segment - with the most luxurious, elite saloon vehicles - is where manufacturers showcase their technology and design prowess. While they make up a comparatively small part of the industry, around one million such cars are sold each year in Europe, from some of the most prestigious brands. This sales band, however, has been changing with the rapid social and cultural changes of recent years. Surveys show a growing need for technology that isn't sterile, but is infused with warmth, skill and personal attention. It's indicative of a bigger force where the appreciation of life, individual gratification and a pursuit of inner harmony come into focus. Lancia, as a maker of quality Italian vehicles, responds better than its competitors to this new luxury movement. Its history allows it to understand the demands of customers who want to combine the latest advances and the values of tradition. So, they created the Thesis - a car for the new élites. It introduces some novel features to the saloon world, like the unique Italian style and flair, as well as the technology subtly keeping drivers comfortable and entertained. There's also a focus on the things that make the driving experience smooth and pleasant - the handling, safety, control and noise levels.
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