Lancia Ypsilon Versus
The Lancia Ypsilon Versus show car will be unveiled at the 2008 International Paris Motor Show. This special version marks the collaboration between Lancia and Versus, a Versace Group brand that is renowned for its stylish, dynamic appeal. The show car is evidence of Lancia's affinity with the world of fashion, and is the precursor for a limited edition of 500 cars which will be released in March 2009.
The show car boasts special exterior features, beginning with its Bronzino Bronze body colour and the screen-printed 'Versus' logo on the roof. Bronze 16" alloy rims and other bronze chrome finishes on the grille, handles, moulding on the doors and rear bumpers and tailgate handle, all showcase the Versus logo.
The exquisite craftsmanship on the inside of the car is further accentuated by the special upholstery and pearl-effect leather with embossed Versus logo, plus the detailing on the instrument panel, sill plate and gearbox which adheres to the bronze chrome finish of the exterior. Brown leather with a 'Versus' logo heat-printed in relief adorns the center area, just like on the fashion brand accessories.
Lancia Ypsilon is a true icon of Italian design, renowned for its attention to detail, care over proportions and top-quality workmanship and materials. These qualities have been brought to life with the Lancia Ypsilon Versus, pronouncing the brand's strong bond with the fashion world. Together with Design and Cinema, Fashion is one of the brand's languages of reference and the Lancia Ypsilon is the perfect vehicle for expressing this winning Italian style.
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