Lotus Hot Wheels Concept 2007 posters


Lotus Hot Wheels Concept

Group Lotus plc has crafted an exciting partnership with Hot Wheels®, the renowned global die-cast brand, to construct a Lotus Hot Wheels® Concept vehicle. The 1:5 scale model made its debut at the SEMA Show at the Las Vegas Convention Centre in 2007, and a 1:64 scale version of the design will be released as part of the Hot Wheels® product line in spring 2008. In honor of its 40th anniversary next year, Hot Wheels® invited Lotus, as well as other leading automotive companies, to develop a vehicle that reflects each brand's engineering philosophies. The outcome from Lotus is a captivating open-top two seat sports car concept. Russell Carr, Head of Lotus Design, commented; "This was an excellent opportunity for the design team since, when we were kids, it was Hot Wheels® that first sparked our passion for cars and design." Lotus Design's international prestige for designing visually exhilarating sports cars harmonized well with the brief for this project and the team was excited to create a concept that had no technical or legal limits. An additional challenge was to create a design that could be recognized as a Lotus in miniature. Steven Crijns, Design Manager at Lotus Design and creator of the concept, shared; "Hot Wheels® cars are barely 75mm long, so I had to create a bold shape that was eye-catching at this scale. I also had to ensure the design could still be considered a Lotus." Taking cues from the Lotus Elise and Lotus Exige, Crijns produced a model with unique attributes, such as dynamic curves for an agile look, bold aerodynamic features, a top exit radiator at the front, a rear diffuser, a large rear wing for down-force, and large side air intakes. He also included an exposed centre spine for a touch of structure and as a support for the rear wing. Mike Kimberley, Chief Executive Officer of Group Lotus Plc said "We are thrilled to have worked with Hot Wheels®, as we both have a deep enthusiasm for the automotive industry. The same design team behind this innovative concept is also producing our new vehicle range, the first of which, codenamed Project Eagle, will be released at the end of next year."

Get ready to add some awesome Lotus Hot Wheels Concept 2007 style to your life! Choose from a huge selection of posters, mouse pads, t-shirts, and calendars. Perfect for any car enthusiast or Lotus fan, get yours today!