Mazda Nagare Concept
After the Mazda design team's incredible success from the three concept vehicles showcased at the past auto shows, they decided to start developing the next step in evolution of design and surface language for the Zoom-Zoom vehicles. Thus, they created a new surface language called Nagare, which means "flow" in Japanese and embodies the concept of motion. This new design language was first displayed at the 2006 Los Angeles Auto Show.
Under the direction of Mazda's General Manager of the Design Division, Laurens van den Acker, the challenge given to the team was to come up with a way to express motion, whether static or in movement, and Nagare was their response. Franz von Holzhausen, MNAO's Director of Design, is the leader of the US-based design team that created this vehicle. He commented, "We aim to suggest where Mazda design will be by 2020. We've redefined basic proportions and the idea of driving without compromising the emotional element of it. Now Mazda's driving spirit will be further amplified with Nagare."
Nagare is the first concept among a few which will be showcased at various auto shows around the world this season, including Los Angeles, Detroit, Geneva and Tokyo. NAGARE: (pronounced "na-ga-reh") Japanese for 'flow' and the embodiment of motion.
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