Mazda Roadster
Mazda Motor Corporation has launched the Mazda Roadster, a lightweight, two-seat, open-top sports car embodying the company's "Zoom-Zoom" brand message. Also known as MX-5 in overseas markets, this much-awaited new model is the successor of the model upgraded seven years ago, and marks the launch with 500 premium "Third Generation Limited" model roadsters. For the Japanese market, the lifetime average sales target is set at 360 units per month.
The new Roadster is the successor to its father, featuring a reduced curb weight, a newly developed compact 2.0 liter MZR engine, and carefully scrutinized weight distribution. Holding on to the heritage of earlier Mazda Roadsters, the car offers a completely redesigned exterior with a contemporary accessible look. Its interior is built with a progressive appearance, with clean surfaces and the use of new materials.
Takao Kijima, the MX-5 development program manager, commented, "Jinba Ittai--or 'rider and horse as one' is the essence of the all-new Roadster, the expression of the emotional connection between a horse and rider. The Roadster provides this unified sense of driving exuberance and lots of fun. This car appeals to your emotions, and I would like as many people as possible to share in the pleasure it offers."
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