The Peugeot 407 saloon made its World Premiere at the Geneva Motor Show in 2004 and was followed closely by the Peugeot 407 SW. It was clear right from the start that these cars stood out in terms of bold styling and superior road-holding. This was in keeping with Peugeot's long history of successful '4' series models, the first of which had been the 401 back in 1934.
The 407 series provided a stylish and well-equipped alternative to more traditional saloons and estates, while still giving volume and practicality. Drivers appreciated the model's technology, styling, and driving dynamics, with the SW being an ideal leisure vehicle for families and business. It also had a distinctive front featuring a strongly inclined front windscreen, imposing rear design and large wheels.
For the Peugeot 407, the air intake perfectly fit both in terms of performance and aesthetics, producing an overall dynamic image. It is this combination of elegance with practical features and powerful road-holding that made the 407 saloon and 407 SW so well-loved.
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