Renault DeZir Concept 2010 posters


Renault DeZir Concept

Renault has provided a preview glimpse of its new Renault DeZir concept car in preparation for the 2010 Paris Motor Show. Sporting an eye-catching red finish and expressive sensuous lines, the DeZir concept demonstrates the brand's commitment to more emotional styling. Its electric motor also serves as a testament to the belief that environmental-consciousness and a love for cars can go hand in hand. DEZIR: THE FIRST EVIDENCE OF RENAULT DESIGN'S NEW VISION FOR THE FUTURE The Renault DeZir concept is the first project to have been led by Laurens van den Acker which signals the unveiling of a new design strategy towards Renault Design's vision for the future. It provides a direct glimpse into the styling cues that are going to be featured in their upcoming vehicles. At the 2010 Paris Motor Show, audiences will finally get the chance to witness and be mesmerised by the DeZir concept in person. Under the direction of Laurens van den Acker, the Renault Design Department has embraced Renault's new slogan "Drive the Change!", which translates into a life cycle ethos that focuses on the special moments and memories customers may experience in their lifetime. As a result, Renault's styling is inspired by the three defining words: 'simple', 'sensuous', and 'warm', in an effort to best express the powerful human core of the brand.

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