Rolls-Royce 102EX Electric Concept 2011 posters


Rolls-Royce 102EX Electric Concept

Rolls-Royce Motor Cars introduces the Rolls-Royce 102EX, a car that breaks the mould of their traditional models and marks a significant initiative for the iconic luxury car maker. This is the world's first battery electric vehicle specifically tailored to the ultra-luxury segment, carrying on the tradition of experimental cars being tested and released over the years. Realising the importance of sustainable growth and the importance of furthering research into alternative drive-train options, Rolls-Royce 102EX - also known as Phantom Experimental Electric (EE) - has been designed to investigate the public, media, enthusiast and owners opinion on these options. Throughout 2011, the Phantom EE will provide rolling test-bed opportunities to get an unparalleled insight into the performance of the alternative technology. A range of prototype cars will be made available across Europe, the Middle East, China, Asia and North America over the next year, with the feedback gathered from these events being imperative in future decisions regarding alternative drive-trains. While the Phantom EE is not poised for production, its role will be incredibly important in testing and experiencing established BEV technologies and gathering ideas and questions from owners, enthusiasts and the wider public.

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