Toyota Yaris HSD Concept 2011 posters


Toyota Yaris HSD Concept

At the 2011 Geneva Motor Show, Toyota unveiled the Yaris HSD concept, signalling the automaker's intention to bring Hybrid Synergy Drive® to the B-segment. This will be an important step in their European full hybrid roll-out strategy, aiming to have the technology across their main models by the 2020s. The B-segment is currently the biggest volume segment in Europe, and customers are more likely to purchase entry level, niche, or premium models, as well as look for new technology in their cars. Hybrid technology has become a valid alternative for customers, with the number of people choosing a hybrid drive for their next vehicle doubling over the last two years. As hybrid intenders are three times more likely to consider a Toyota than a conventional petrol or diesel engine, this provides a great gateway into the Toyota brand.

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