Exclusive Volvo coupes made in smaller series as top models have been around since the early 1960s, and it was proven successful when Volvo's 1800 series was in production for almost thirteen years - selling close to 48,000 cars. To follow this success, they launched another top model of their 240/260 series, the 262C, in 1977. This model was designed and constructed by the Italian Carrozzeria Bertone to expand their market into new segments.
Totally new model
Come 1985, Volvo Car Corporation showed off their partnership with Italy again, the Volvo 780 — a totally new model that was designed and manufactured by Bertone in Turin. On the Volvo Cars stand at the Geneva Motor Show that year, the 780 had no shared body panels with its four or five door cars. This coupe featured many standard amenities not previously seen on a Volvo, such as electrically operated seats, windows, mirrors and sun-roof, air conditioning, ABS brakes, a self-leveling system, a trip computer and state-of-the-art audio equipment. The car was powered by three different engines: a 2.8 litre V6, a turbocharged four, or a straight-six turbo diesel.
Twice the price of a 760 GLE
It was considered expensive at SEK 290,000 — which was twice the price of a 760 GLE. In spite of that, the car was still marketed as luxurious and comfortable, rather than sporty. In 1988, independent rear suspension was offered, and the 780 remained in production until 1990. Overall, only 8,518 780s were made, and today it enjoys cult status as a collector's item, kept in the USA and Europe.
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