The Volvo C70 has had an interesting life. It started its journey as a coupe, beautifully designed by the talented team headed by Fedde Talsma. The inspiring design of this car then underwent a transformation - the roof was removed, and two cars were created - both of which possess amazing safety features, styling elements, and are an enjoyable drive.
This process is not typical of the design of a convertible car. Normally, a roof is added to an open car, resulting in a design that is not always aesthetically pleasing. But at Volvo Cars, they believe in doing the opposite. The first generation C70 started off as a coupe and was transformed into a visually striking convertible. By putting it this way, the car beautifully maintains its charm, no matter if the top is up or down.
The first generation of this model was launched in 1997 and still looks stunning even in the present day. It reached sales of around 50,000 worldwide and its last year of production was its best year yet with a total of 8,000 cars sold, which is a testament to the creative design. This success embodied the idea that it takes at least one generation of new models to truly establish legitimacy in the premium convertible segment.
Therefore, the name C70 Convertible was retained for the new model. This is because it is a transitional car, similar in size and price point, and is still a four-seater.
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