Daewoo is a South Korean carmaker, a part of the General Motors since 1999. It’s headquartered in Bupyeong-gu. more
The origin of the company logo is uncertain. However, it’s considered that it depicts three branches, which represent Daewoo’s ambitions to grow, be stable and gain trust from its customers.
The company was created in 1937 as National Motor in Bupyeong-gu, Incheon. In 1962, the company changed its name to Saenara Motor. It dealt with selling Datsun Bluebird PL310. Soon, it became the first car manufacturing company in Korea, which was equipped with modern assembly line. In 1965, it was sold to Shinjin Motor and started to cooperate with Toyota. In 1972, Shinjin Motor created General Motors Korea as a joint venture with General Motors.
In 1982, after the Daewoo Group acquisition, the company changed its name to Daewoo Motor Co. Till 1996 all Daewoo vehicles were based on the models of General Motors. In 1986, Daewoo presented LeMans, based on Opel Kadett E. This model was sold around the world under the names of Pontiac LeMans, Asuna GT and SE, Passport Optima. It was one of the best-selling cars of the brand.
Daewoo Lanos was the first car, released by the brand independently. It was presented in 1996 and was available in several variants. In 1998, the company introduced Daewoo Matiz, one of the most well-known vehicles of the brand. Like all the previous independent Daewoo models, it was designed by Italian designers.
In 1999, Daewoo Motors was sold to General Motors because of financial problems. In 2001, it changed its name to GM Daewoo. In 2002, Daewoo Commercial Vehicle Company, a former part of Daewoo Motor Co. Ltd, was sold to Tata Motors. In 2011, GM Daewoo started to be called GM Korea.