Suzuki Motor Corporation is a Japanese carmaker. Its headquarters is located in Hamamatsu, Shizuoka. The company produces not only cars but also motorcycles, all-terrain vehicles, engines and wheelchairs. more
Suzuki logo was first introduced in 1954. It’s a stylized “S” letter in red and the full brand name in blue, written under it. Though the logo is rather simple, it represents the company’s aspiration for brilliance, strength and harmony on every poster or photo of the brand.
The company was established as Suzuki Loom Works in 1909 by Michio Suzuki. In 1937, Suzuki started to develop car production, but the program was suspended because of the Second World War. After the war, Suzuki focused on production of motorcycles. In 1954, the company changed its name to Suzuki Motor Co., Ltd. In 1955, Suzuki Suzulight, the first car of the brand, was presented. In 1967, Suzuki started to release its first model of a compact car, Fronte 360cc.
In 1981, General Motors and Isuzu Motors start to cooperate with Suzuki in production of mini vehicles. General Motors also bought 5.3% stake in Suzuki. In 1983, Suzuki Cultus, a 1-liter car, appeared and started to be exported to the United States by GM. In 1990, the company started to be called Suzuki Motor Corporation. In 1991, the first mini convertible vehicle, Cappuccino, appeared. Wagon R model, released in 1993, became RJC Car of the Year.
In 2001, the brand managed to achieve "Zero-Level" target of landfill waste. In 2003, the first Japanese hybrid kei car, Twin, was introduced. The same year, the brand started cooperation with Fiat. In 2006, their joint car, SX4 mini crossover, was presented. In 2009, Suzuki created an alliance with the Volkswagen Group, however, in two years the companies stopped to collaborate.