Ferrari S.p.A. is an Italian automaker, which specializes in producing luxury sports cars and pertains to Fiat group. The main office of the company is located in Maranello. Ferrari cars are generally represented as a symbol of speed, luxury and wealth. According to Brand Finance, Ferrari is the most powerful brand in the world. more
The company’s logo is a black prancing horse on a yellow shield with green, white and red stripes, representing the colors of Italian national flag. The shield is yellow because it’s the color of the city of Modena, Enzo Ferrari’s birthplace.
Traditionally, Ferrari cars are red, which is the national racing color in Italy. However, the company also produces cars in other colors.
The company was founded in 1929 by Enzo Ferrari as Scuderia Ferrari. First, it produced only race cars, but in 1947 it started to make street-legal vehicles. In 1969, a 50% stake of the company was bought by Fiat. Now, Fiat has about 95% of the company’s stakes. In 1988, the company launched the production of Ferrari F40, one of the most legendary supercars in the history. In 1989, the company changed its name to Ferrari S.p.A. Another legendary car of the brand is Enzo Ferrari, a 12 cylinder mid-engine berlinetta supercar, which was named after the company’s founder and was first presented in 2012. Moreover, in 2012 Ferrari 250 GTO (produced in 1962) became the most expensive car in history as it was sold for $38,115,000 to American businessman Craig McCaw. But in 2013, Ferrari set a new record by selling the 1963 Ferrari 250 GTO for $52 000 000.
Ferrari is also a well-known participant of many car races, especially Formula One. Moreover, it’s considered to be the most successful racing team and has the highest number of winning drivers.