Holden is an Australian car manufacturer, headquartered in Port Melbourne. more
Holden logo is a lion with a stone. The choice of such a symbol is considered to be connected with the fable, according to which the observation of lions, rolling stones, led to the invention of a wheel.
The company was established in 1856 as J.A. Holden & Co, a saddlery manufacturing brand. In 1885, the company changed its name to Holden & Frost Ltd after Henry Frederick Frost joined it. In 1908, Holden & Frost Ltd started to produce auto parts. In 1919, Holden created a new company Holden's Motor Body Builders Ltd, which focused on car bodies. In 1924, it became a supplier of car bodies for the General Motors. In 1931, GM bought the brand.
Holden 48-215 was the first model of the brand, released in 1948. In 1950s, Holden cars already dominated the Australian market. The company managed to increase the production capacity due to GM investment. Holden FJ, which was introduced in 1953, became an iconic car of the brand and the most recognizable Australian car. In 1966, Holden HR was released. It became the first Australian car, equipped with the safety device. Despite the appearance of serious competitors, Holden remained the bestselling Australian car brand in 1960s.
The most popular model of Holden, Commadore, was first produced in 1978. In 1987, Holden Special Vehicles company was formed in cooperation with Tom Walkinshaw. It deals with tuning of the cars of the brand. In 1990s, many Holden cars were based on Opel models, the most well-known of which are the Holden Astra and Vectra. In 2000s, the company started to build cars on the Daewoo platform. Holden Barina was the first car, based on Daewoo’s model Kalos.
In 2013, GM stated that Holden will cease the production of cars till 2017.