Acura is the first Japanese luxury car brand, which is owned by Honda. It was created in 1986 in the USA and Canada under the slogan: "Acura. Precision Crafted Performance". Soon after its appearance, Acura became one of the best-selling luxury cars in America. By 1990, the company sold 138 000 cars. Though the sales dropped in mid 1990s, the appearance of new redesigned models in 2000s led to the company rebirth. more
The main advantages of these cars are innovational engineering developments, the high level of quality and technical equipment, the maximum satisfaction of the clients' needs.
The brand name is based on a Latin morpheme "Acu", which means accuracy, integrity and reliability. The new word, Acura, transfers the main principles of this car brand.
The logo of the car is a modified "A" letter in the form of a calipers, which is used to get the exact measurements of the details. Such a version of "A" is also similar to modified "H" (the logo of Honda). The purpose of the logo is to underline the perfection of the vehicle in both design and specifications. The main marketing slogan of Acura at the moment is "Advance".
In the beginning, Acura offered only two models: executive class Legend, which was a joint product of Honda and Austin Rover Group, and compact class Integra, a modification of Honda Quint model.
At the moment, Acura has the following models:
The company also plans to revive NSX model, which was produced from 1990 to 2005.
The appearance of Acura inspired such carmakers as Toyota and Nissan to create their own luxury brands Lexus and Infinity.