Buick (the formal name is the Buick Motor Division) is an American car producing company, which is a part of General Motors. It is a premium car brand, which specializes in luxury vehicles. more
The Buick logo, which you can see on posters at any place, where it’s sold, is a silver tri-shield. First, it was a shield with the Scottish ancestral coat of arms of David Buick, but in 1960s, the tri-shield appeared, representing the three Buick models, which were produced then. The shields were of red, white and blue colors. In 2000s, the logo gained its actual form.
Buick is the oldest active American automobile brand. It was established in 1902 by David Dunbar Buick as Buick Motor Company. In 1903, the company released its first car, constructed by the company founder. In 1904, the company was sold to William C. Durant, who turned it into the largest car manufacturer in the United States. Durant bought some other companies and in 1908 called his corporation “General Motors”. In such a way, Buick, Chevrolet, Oakland, Oldsmobile and Cadillac became a part of one huge company. First, they competed with one another, but later they divided the market. Buick was a luxury car for well off people, who weren’t rich enough to afford a Cadillac.
In 1911, it was a first closed-body car and in 1931, it could boast of the OHV Buick Straight-8 engine and a synchromesh transmission in almost all models. In 1939, Buick was the first car with turn signals, which appeared on other cars only in 1940s. Since 1950s, the company constantly develops and works at improvement of its cars. In 2011, it was named the fastest growing automotive brand and attracted a younger customer demographic. Its main competitors are Acura, Volvo and Lexus brands.