Lancia Automobiles S.p.A. is an Italian car maker, a subdivision of the Fiat Group. Its headquarters is located in Turin, Italy. more
Lancia logo has been changed for four times. Now, it is a blue shield in a chrome frame with a steering wheel inside. The brand name is written in the middle of the circle. This version of logo was designed in 2007 by Robilant Associati.
Lancia & C. Fabbrica Automobili was created in 1906 by racing drivers Vincenzo Lancia and Claudio Fogolin. Tipo 51 or 12 HP was the first car, produced by Lancia. Later, Lancia decided to name his cars by letters of Greek alphabet and thus, this model was renamed to Alpha. During the wars, the company specialized in military trucks and armored vehicles.
In 1969, the brand became a part of the Fiat concern, but still worked independently at its new models Stratos, Delta, Gamma and Beta. Besides cars, Lancia also produced vans, trucks and buses, but in 1970 the production stopped and some its models were transferred to Iveco company. From 1970s to early 1990s, Lancia cars were rather successful in rallying and won World Rally Championship. The company also took part in Formula 1, where its cars won twice, and sports car racing, winning three European and World Endurance Championships.
In addition, the company released some special cars. For example, in 1957, it produced its first limousine, Lancia Florida, for the Italian President. In 1989 and 1999, two more limousines, Thema and Kappa, were created.
In 2007, the company changed its name to Lancia Automobiles S.p.A. In 2011, it started to cooperate with Chrysler. In 2015, the Fiat Group was renamed to FCA Italy S.p.A., an Italian branch of Fiat Chrysler Automobiles.