Saab Automobile AB is a Swedish automobile manufacturer, headquartered in Trollhattan. It is an exclusive automobile royal warrant holder, appointed by the King of Sweden. more
Saab logo is based on the coat of arms of the Count von Skane. It’s a blue circle with a mythological bird, wearing a crown, inside.
Saab AB was created in 1937 as the company, building airplanes for the Swedish army. Saab started to work at cars design in 1945 and in 1949, it produced its first production model, the Saab 92. The first performance automobile of the brand, Saab 94, was presented in 1959.
In 1968, Saab merged with Scania-Vabis, a producer of commercial vehicles. In 1978, Saab signed a contract with Fiat to develop joint platform and also sell Lancia Delta as Saab 600. Saab 9000 was the first luxury vehicle of the brand. The most legendary and bestselling car of Saab is 900 model, released in 1978.
In 1989, General Motors bought 50% of Saab shares and in 2000, GM got the full control over the brand. In 2010, Saab was sold to Dutch sports car manufacturer Spyker. However, in a year, Saab announced about its bankruptcy. In 2012, consortium National Electric Vehicle Sweden decided to acquire the marquee. In 2013, Saab renewed its work and continued to produce compact executive car Saab 9-3. Moreover, the brand is going to develop this model and make it available in convertible, station wagon and, even, electric variants.
Saab cars are very popular in arts and literature. Saab was mentioned in novels about James Bond by John Gardner, “Have I Got A Car For You” by Kurt Vonnegut, Vampire Weekend’s song "Diane Young" and Lil Kim’s one “Gettin’ Money (Get Money Remix)”, music videos of Jay-Z and Peter Peter Hughes.