Hyundai Motor Group is a multinational conglomerate with the headquarters in Seoul, South Korea. more
It’s the second largest automaker in Asia (after Toyota) and the fourth largest car manufacturer in the world. It’s an independent subdivision of Hyundai Group, which also implies Hyundai Development Group, Hyundai Department Store Group and Hyundai Electronics (“Hynix”). An interesting fact is that word Hyundai is translated from Korean as “modernity”.
The company’s slogan is “New thinking, new possibilities” is present at all their posters. Its logo is a silver italicized slanted “H” letter in an oval. The oval means the Hyundai’s global expansion. Letter “H” symbolizes not only the first letter of the brand name but it also shows two silhouettes of individuals, who are shaking hands. The first one is the company’s representative and the other one is a satisfied client. Thus, the logo also means the atmosphere of trust and satisfaction between the brand and its customers.
Hyundai was established in 1947 by Chung Ju-yung, who ruled the company until his death in 2001. First, it was a car service, which turned into a construction company. Later, it started to deal with other types of business and thus, the largest Korean conglomerate appeared.
In 1967, Hyundai Motor Group was created. In 1968, its first car, the Cortina, was produced after cooperation with Ford. In 1975, the first Korean car, the Pony, was presented by Hyundai (though the technology was provided by Mitsubishi Motors). In 1988, the brand began to produce cars according to its own technologies and Sonata was the first here. In 1998, Hyundai absorbed Kia Motors and the Hyundai Kia Automotive Group was formed.
In 1988, Hyundai started to work at flexible-fuel vehicles. In 1991, it released its first electric car and in 2009, began to produce hybrid electric vehicles. At the moment, the company produces not only cars but also trucks, buses, tractors and auto parts.