Dodge posters

The brand was founded in 1900 by brothers Horace Elgin Dodge and John Francis Dodge. First, it supplied parts to other brands and only in 1915, released its own car.

In 1920, the Dodge brothers died. From 1925 to 1928, it was owned by Dillon, Read & Co. before it was sold to Chrysler.

During the Second World War, the company produced military trucks and ambulances.

Challenger and Charger sports coupe were the most popular cars of the brand in 1960s and 1970s. When Chrysler was in crisis in late 1970s, Dodge produced Dodge Caravan, the car, which saved the company from bankruptcy and initiated a new class of automobiles - minivans.

In 1998, Dodge became a part of a new company, DaimlerChrysler, which was the result of the merger of Chrysler Corporation and Daimler-Benz AG. Dodge entered two divisions as it produced both performance and low-price cars.

In 2014, after the merger of Fiat S.p.A. and Chrysler Group, FCA US LLC was created. Since then, Dodge focuses only on performance cars and occupies a place between Chrysler and Alfa Romeo.

Dodge also produced vans, trucks and pickups, the most popular of which was the Dodge Ram. However, since 2009, only Ram brand deals with this kind of vehicles.

The brand used 8 logos for its cars. The original logo was a circle with a six-pointed star in the middle. Later, the emblem contained a leaping ram, the Dodge family crest, two overlapped boomerang shapes, three arrowhead shapes forming a three-pointed star and Chrysler’s pentastar. In 2011, the final logo design was created. It’s a shield-shaped chrome emblem, with the word “Dodge” in the middle of a crosshair design.