Audi posters

The company logo consists of four overlapping rings, which represent the four companies, which were members of Auto Union. In 2009, the logo had some minimal changes. The company slogan is “Progress through Technologies”.

Audi was named after its founder August Horch, whose surname sounds in Latin as “audi”. In fact, the company was formed after the merger of four companies: DKW, Horch, Audi and Wanderer into Auto Union AG in 1932. Each company had its own market segment: Audi produced sports cars, DKW dealt with motorcycles, Horch did luxury cars and Wanderer produced executive cars. The company became the second biggest car manufacturer in Germany. It started to take part in races and its models were the winners of many prestigious competitions.

After the Second World War, the company had many problems. In 1949, it started its work again. In 1950, the first post-war car appeared, DKW F89 P Master Class. In 1959, Auto Union was bought by Daimler-Benz AG. In 1966, it was sold to Volkswagen. However, the resurrection of Audi car happened only in 1968, when Audi 100, which was secretly developed by Auto Union engineers, was presented.

In 1985, the company name was shortened to Audi AG. Since then, Audi started to use numerous innovations, among which are the use of aluminum construction, introduction of straight-five engine, turbocharging and four-wheel drive technologies.

At the moment, Audi produces cars not only in Germany but also in seven other countries. It’s one of the luxury cars best selling companies in the world. Moreover, it produces cars of almost all directions of car manufacturing: executive, full-size luxury, sports cars and crossovers.